SmartBrands at the FIP Festival 2023 Awards

Not long ago we shared across our social channels the awards we received at the International Advertising Festival, FIP, where we were nominated and awarded in two categories:

• Social media advertising and campaign, for the Make Over campaign, for our client Valvoline Lubricants.
• Best ATL campaign reach, with our client the Peruvian association of real estate companies, ASEI, and its Feria Nexo Inmobiliario campaign.

Both awards, presented in Argentina, reflect the commitment we hold towards our clients, the professionalism we put into campaigns, and the way we execute them in environments such as digital.

We took gold for our Make Over campaign with Valvoline Lubricants, a large North American company with a strong presence in Peru. The campaign set out to completely renew a vehicle’s entire automotive system. It looked for candidates willing to renew their car alongside Valvoline: it ran across social media, the creative pieces were built for it, the winning candidate’s profile was defined — the brand was clearly not looking to renew a Porsche — and a significant advertising boost created the brand awareness the communication needed.

Our next major advertising project was the planning, rollout and ATL execution of the Feria Nexo Inmobiliario campaign, for our client the Peruvian association of real estate companies, which earned us the category’s silver award. Centred on reach and impact among the target audience of an ATL campaign, it rested on recall of the advertising message. The event’s official participation figures bear it out: we reached 21,200 pre-registrations and brought nearly 14,000 people interested in quoting and buying an apartment.

“5.7 out of 10 respondents say they saw the advertising on billboards, heard it on radio and saw the TV spot”

That is what the surveys our team ran at the event returned. With this client the goal is an ever larger turnout of people interested in taking part in real estate fairs of this kind.

It was a good close to 2023, confirming through these awards the professionalism that characterises our teams — and once again fulfilling our mission as a company: to have a positive impact on our clients’ users.

I turn off the television.